Well edited and composed, Objectified is neither groundbreaking nor earth-shatteringly enlightening, but it holds the interest of the audience.

The transitions from subject to subject and interview to interview are smooth and unobtrusive, and the content of the documentary is interesting and cool. Form really does follow function in terms of the composition of this film, but given that it deals with the means by which design integrates itself seamlessly into our experience, the lack of bold choices becomes pertinent and is therefore less troublesome. If one is to be generous, it could even be supposed that this kind of difficult-to-notice editing is some kind of implicit statement of philosophy with regards to the role of design in the life of the individual.

An interesting film. Worth seeing.

First off, just to let you know, I'm a designer. I say that because it may mean that I have more interest in the subject than most. Objectified however really points to the fact that we are ALL interested in this stuff. Far more than most consciously realize, and for those who do, probably more than we care to admit.

Gary Hustwit's previous, "Helvetica" is on my rack and gets viewed probably about once a year. It's just that kinda documentary. Objectified is, in my 'subjectified' opinion, not quite so good, not quite as thoroughly followed through but Hustwit remains one of my favorite documentarians.

Objectified is certainly engaging enough to pull you into the designing backstage of our world; the depth of thinking that goes behind much of what we take for granted. If you like "stuff" you'll like this movie. Even if you don't particularly care, then I still recommend it. Hustwit is again able to show just how powerful a pull we give to the things around us, what goes into them, and what we get out. You may find you care a lot more than you think you do. We really have a materialistic mindset and this is a good first step to seeing it clearly ... and maybe finding a way out.

"Objectified" was an interesting documentary, but you should know what you're getting into. It's about design, not ergonomics. The keyboard which has the bent, boomerang shape is ergonomic. It's made to be compatible with human hands. Design is whether the keyboard is black with flat, square keys or whether it's white with indented keys. "Objectified" has little to do with engineering and more to do with our emotional reaction to objects. It's not about why the $50 Williams-Sonoma egg whisk is better than the $3 Wal-Mart egg whisk. It's about why we'd pay for one and not the other. What were they thinking when they designed that pretentious European furniture at the gallery when it isn't any more comfortable than the chairs at Big Lots? Why did we buy this tie and not that one, since neither one serves a practical purpose? The movie is esoteric, not scientific. It makes it harder to understand, but ultimately, I found the 76 minutes to be thought-provoking and worthwhile.