We are at a time when research documentaries have lost ground in front of docu-reality. Many documentaries have turn preferentially to try to influence viewers sentimentally through stories with which they can empathize. I do not say that this is bad, but I feel somewhat manipulated, because I did not think that this way of filming could be defined as a research documentary. Anyway, I have finished accepting these kind of stories that basically appeal to feelings.

And then it comes a documentary like this. This is an analysis of the Bezos method of building, establishing and promoting a type of company that goes far beyond what ordinary consumers can nowadays imagine. We are immediately involved in a plot whose protagonists are research and researchers, demonstrable facts, and the multiple consequences that this production and distribution model is causing, from a multifactorial point of view. We will see how important Mr. Bezos' training on the stock market has influenced Amazon's vision of future. This new way of approaching the concept of monopoly. The difficulties of entering all markets. The legal (and even spiritual) differences between America and Europe in this way of working and expanding. The verifiable consequences for the labor market where Amazon has a dominant position. And the phenomenon of gentrification caused in the city of Seattle. A frantic journey.

A documentary like this could be a starting point for others to investigate the various implications of these changes in World trading. If they are inspired by the same love for the facts.

Strongly recommended

Addendum: This documentary is a must to understand where are we going at present. Will this work? Will be difficulties that in the present moment we are unable to imagine? It always happen when we relate to a such raging subject. A work to mark and to realize what happened actually. In the future.