This movie is worth going to the theatre for Anirudh's music alone, Bjorn's singing is the highlight, and Jonita Gandhi lives up to the expectation. There are a few thought provoking ideas, extrapolating the advertising strategy a pro- capitalist technique and using it against the very system of capitalism. This is a movie that will stimulate a long drawn out contemplation of the society well into the following weeks. Nonetheless, I would reserve such ideas to a platform like TEDx, the message and the format don't gel well, the didactic script back-fires miserably. What's worse, is that even the message is flawed, if packaged goods are harmful, so are steroid- induced chickens, pesticide ridden vegetables which again is only so called natural!

The intend of the entire crew is good and the message tried to deliver is new and novel. Absolutely no doubt about the intentions and thought process is really admirable.

Too many good characters but given very limited space. Siva's space should have been sliced out to other characters to throw more weight-age on the story telling. Unfortunately Director has failed on that aspect of planning. Moreover, movies should rely more on script, screenplay , story telling and content delivery. In those lines this is very mediocre typical commercial movie.

I wanted to rate 7, but with the quality movies Tamil Cinema has been producing lately its tough to rate as a good movie.

If Thani Oruvan saw director Mohan "Remake" Raja reinvent himself as a fine director of a remake-worthy original feature, his sophomore attempt in this quest cements the credentials he had earned with his previous venture.

Make no mistake. Despite getting packaged as an entertainer, Velaikaaran is a message movie that tends to get preachy. Yet, if it works for the most part, it is because of some smart writing and directing that sincerely attempts to raise the bar for the mundane masala flicks that are dumped on us on a weekly basis.

Sivakarthikeyan fits the role like a glove with a convincing performance (perhaps, his best work yet) and this film should see him hit a new high in his rapidly soaring career graph. Rest of the ensemble cast including the excellent Fahad Fazil making his debut in Tamil (excellent diction), Nayantara, Sneha, Prakash Raj, Rohini, Charlie, RJ Balaji and others acquit themselves competently in their cameos.

While it has its share of flaws including certain formulaic cliches, lectures and some flab in running time, the movie has its heart in the right place and tells a story with sincerity that strikes a chord with the viewers without succumbing to too many compromises or cheap thrills.