The film Pimp is characterized by comical violence and sexuality that pushes the viewers good taste -- I advise people to only watch this if they do not mind such extreme content.

The style of filming is interesting and unorthodox, and some of the cinematic work was pleasing. The storyline jumps around a lot and demands the viewer to pay close attention to different plot changes.

I found it to be entertaining in its own way, although sometimes apparently crude for the mere sake of being crude. However, if you approach the film with this knowledge and view it just as some light entertainment it is not that bad of a film.

STAR RATING: ***** Saturday Night **** Friday Night *** Friday Morning ** Sunday Night * Monday Morning

Soho pimp Woody (Robert Cavanagh) tries to run as tight a ship on his business as he can, but rival competitors are always on edge to spoil his game. Still, he gets by as well as he can, but when he starts receiving snuff tapes that appear to show his girls being brutally murdered, things get heavy.

Another film where Danny Dyer is mis-sold on the front cover, this time as the main star when more time is given to Cavanagh. Like a lot of modern films, Pimp is aiming to be clever, with it's use of the camera and style of story-telling, but the result is unsuccessful. The frequent new character introductions are disconcerting, especially as many are never heard from again, and the camera style wavers around in an uncomfortable manner. The mock documentary style gets in the way of a decent, coherent story, which fails to hook you in and get you following it in any way, only being able to vaguely make anything out. In more competent hands, this could have been pulled off wonderfully. As it is, it's quite a jumbled mess. **

Written and directed by Robert Cavanagh, who also plays the lead role of Woody, an underworld pimp who moves amongst the shadows, dealers and whore that work the streets of London's Soho.

Being a big fan of British films, and the London gangster genre I had high hopes and expectations of this film. I was very disappointed.

A mix if faux documentary and crime/drama/love story, Pimp seems not to know it's own identity and Cavanagh as a director is completely lost. Throughout the entire film there is a barrage of clichés and heavy handed influence from far superior films.

It takes too long to get into it's stride and when it finally does the premise is just nonsensical. Danny Dyer, who has impressed in previous vehicles was poorly cast and somewhat contrived rather than convincing. Really, I'm struggling to write a review about this film because I was so disappointed.

In short, Avoid.